Marketing development has brought many changes in promotion strategies. Offline to online, newspaper to social media, all these things are just a small example of it. A company needs to anticipate every single move to avoid being left behind by considering and learning about the current promotion strategy. To handle this matter, a digital marketing manager is suggested to be hired.
The digital marketing manager will help you to increase the social reach that leads you to higher social capital, engage with new customers by pushing the use of digital marketing channels, monitor the work and communicate the goals to the team by ensuring the specialist’s work is on target. However, selecting the right candidate who suits your company’s needs is not easy. You must know the dos & don’ts as the framework during the hiring process.
Here are some references you can use to help you find the best candidates.
Know the Skills that a Great Digital Marketing Manager Must Have
The best candidate will show you these skills & experiences :
• Having a minimum of 3-5 years of work experience in marketing or digital marketing and advertising.
• Mastering Google Adwords, Google Analytics, SEO, SEM, SMM, and their related practices
• Understanding how to generate revenue from social media channels such as Twitter, Facebook, TikTok, Youtube, etc.
• Acknowledging customer trends.
• Detail-oriented and high creativity.
• Outstanding interpersonal communication.
Strategy to Discover a Great Digital Marketing
• Internal Promotion can be the best way to find the right candidate. Some of your digital marketing specialists may have the marketing and management abilities necessary for a supervisory job.
• Keeping in touch with other companies can also be useful to give you information about recently unemployed digital marketing managers.
• Use social media channels or online job portals to widely spread recruitment information and attract the best candidates.
• Online searching may help you to find the best digital marketing because some candidates may have profiles online that show their experiences and skills.
Keywords that Can Be Used In Writing Digital Marketing Manager Job Descriptions
A well-written job description will be beneficial to attract the candidates. Not only write complete roles, duties, responsibilities, and skills, you need to consider some popular keywords. By applying popular keywords, your job posting can be found. It will reach the candidates when they look for a job related to these keywords, enhancing the exposure of your job posting. Here are some keywords you can use :
• Digital Marketing
• Marketing
• Social Media
• Social Media Marketing
• Social Media Manager
• Marketing Assistant
• Graphic Design
Prepared Questions for Digital Marketing Manager Interview
The best candidates will have no doubt when answering questions related to the job. To know their capability, here are some questions you can consider :
• “What are some of the best strategies a digital marketing agency can use to help a business owner generate more relevant traffic to their website?”
• “How do you assess the effectiveness of content against content success or good vs bad content?”
• “Why are more companies willing to invest their marketing funds in services like SEO, web development, online advertising, and content marketing?”
Digital Marketing Manager is an important role to help you control the chain of command and direction of your digital marketing team. Shortlyst is ready to be your partner to capture the candidates you are looking for. With Shortlyst’s feature, you can easily access 650M+ candidates’ profiles and filter them by connecting with your ATS provider. Our recruitment CRM will also help you to lessen the administrative work by exporting candidate’s data including email addresses, phone numbers, and their latest hiring status.
