Irrespective of the industry, businesses across the board need Graphic Designers. From packaging to offline advertisements to digital images, Graphic Designers help you with creatives and advertising and, in the process, convey your visions to customers through visuals.
But, not any person who knows how to use design software can be a graphic designer. You will need someone with the right experience, skills, and creativity. Hence, you will require a detailed job description for the right Graphic Designer.
Job Title of a Graphic Designer
The role of a Graphic Designer is relatively straightforward. But there are a few aspects that differ, which results in different titles. For instance, a UX Designer focuses more on user experience, while a Layout Artist work with software such as InDesign or PageMaker to balance compositions and communicate ideas.
Hence, the title in your Graphic Designer’s job description should convey what you are looking for to the candidates.
Read a Web Designer’s job description details in case you are looking to hire one too
Responsibilities of a Graphic Designer
Typically, Graphic Designers will be expected to design various things across different media. They should have an eye for detail and experience working with designing software.
Here is a list of responsibilities of Graphic Designers you can add to the job description.
- Researching and planning concepts based on briefs and target audience
- Illustrate concepts by creating design samples considering art arrangement, size, type, and style
- Using the necessary software to create finished designs on time
- Coordinating with other agencies, art providers, web designers, marketing teams, printing companies, and fellow teammates as and when needed
- Liaising with clients, taking briefs, and explaining concepts
- Reviewing the layouts and suggesting improvements
Requirements of a Graphic Designer
While a basic diploma or degree is often a requirement that most employers expect for a graphic designer, some overlook that and focus more on the artistic experience.
Here are some typical requirements you can add to your job description as a Graphic Designer:
- A degree or certification in graphic design
- Experience as a Graphic Designer or related designing work
- Excellent drawing and designing skills
- Hands-on experience using tools like Photoshop, InDesign Quark, CorelDraw, and Illustrator
- Highly creative vision and an eye for visual composition
- Capability to meet deadlines and time management skills
- Ability to work under pressure and accept constructive criticism.
- Knowledge of multimedia design, production, online design, marketing, and product packaging
Remember, while the role of Graphic Designers might sound the same, their niches differ. Some may be great at creating logos, while some may be website experts. Hence, ensure you are specific in listing your requirements in the Graphic Designer’s job description.
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