More companies are hiring Social Media Managers (SMMs) who specialize in digital marketing to enhance their marketing efforts. These managers are responsible for creating and engaging with online communities, handling public relations, and managing advertisements. Their importance in the marketing function cannot be overlooked. Selecting the right candidate for a position requires more than just picking someone at random. To ensure that the candidate has the necessary skills and personality to fit your company’s needs, here are several steps you can take to help in the selection process.
What is a Social Media Manager, and How Do They Play Important roles in the Company
Social media marketers are essential to any company’s social media strategy. SMMs are the driving force behind a company’s online presence, acting as the voice of the brand and taking responsibility for content strategy, customer engagement, and collaboration with the marketing team to meet business goals and key performance indicators (KPIs). They are committed to maintaining brand value and building lasting relationships with customers through social media. With their enthusiasm and optimism, SMMs make a valuable contribution to the company’s overall success. Their friendly and informative approach to customer inquiries is key to establishing trust and loyalty with customers.
When Should Companies Consider Hiring SMMs?
1. Your Brand Does not Receive Much Social Attention
Increasing brand awareness and driving sales through direct communication with customers on social media can significantly impact a company’s engagement rate and revenue. Therefore, it is important to have a team of skilled individuals dedicated to these efforts.
2. You’re Seeking Ways to Broaden Your Marketing Campaign’s Reach
Having Social Media Managers on board can benefit companies in various ways, such as facilitating product launches, attracting top talent, and providing customer support and service. Recruiting SMMs can also help companies launch products, get the best talents for the company, and act as customer support and service.
3. Your Business Requires Expertise in Social Media
We strongly suggest hiring a social media manager with a solid background in digital marketing, as this can help increase engagement on Facebook, TikTok and foster collaborations with influencers. By investing in this opportunity, your company is bound to reap the benefits and reach new heights.
How to Choose the Right Candidate?
1. Gain Insight Into the Candidate’s Previous Track Record
It’s helpful to ask them to share their portfolio of past projects and provide details. This way, you can gain insight into their abilities through their experience.
2. Inquire About the Methods the Candidate Uses to Sustain Their Performance
You can ask them questions like “What tools do you use?” or “What are your KPI goals?”
3. Provide Them with Challenging Scenarios and Request Their Solutions
Whether a hypothetical scenario or a real-life example, this exercise evaluates the candidate’s ability to think critically and assess their approach to the situation.
4. Find Out How Well They Comprehend Your Brand
This indicates their dedication to understanding your brand’s voice and their eagerness to harmonize with it.
Find Top-notch SMM Candidates Effortlessly with Shortlyst
Many recruiters use other tools to find the best candidates, but with their expensive pricing and other limitations, it can be difficult to find the right match quickly. That’s where Shortlyst can help with simplifying the process of selecting candidates for you. Experience the power of Shortlyst’s AI sourcing tool and take control of your search results with customizable boolean logic. Our exclusive redundancy filters can also help you streamline and eliminate duplicate candidates in your search and connect with your ideal candidates by accessing their updated contact information, such as phone numbers, email addresses, and social media links. With Shortlyst, all tasks are completed with ease and speed.
