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Product Manager Job Description, Roles & Responsibilities Guide

Product Manager Job Description

A Product Manager is responsible for identifying the right opportunities to improve your product portfolio and running the team that executes your product plans. They work with the product owner and marketing teams to align the customer’s needs, product plans, and business objectives. Their key aim is to ensure the final consumer is able to derive the necessary value from your brand’s products.

How to write the Product Manager job description?

A Product Manager is a high-skilled job, and hence it is necessary to hire the right talent. For this, you need to ensure that you’re the JD is clear and concise.

  • Ensure clarity of goals 
  • Add necessary work experience
  • Add any educational or professional certifications relevant to your product or industry

Follow the template below to post the Product Manager job description across various career pages and job portals.

Job Title of a Product Manager

Write what is the exact title of the job offered.  Some job titles depending on seniority, department, or industry are – Associate Product Manager, Brand Product Manager, Financial Product Manager, etc.

Job Summary of a Product Manager

Summarize the job description for Product Manager such that the candidate can understand the scale of the role. Here’s an example:

“Our company is looking for a Product Manager who can understand our vision and goals to manage and build products for our consumers. You will be part of an established business with a young talented team and work across departments to execute our product strategies.”

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Roles and responsibilities of a Product Manager

The role of Product Managers varies across job descriptions, depending on the sector or the industry, however, the core responsibilities remain the same. Here are some generic responsibilities you can include in the Product Manager job description:

  • Define the product vision, business strategy, and product roadmap.
  • Gather customer requirements and demands and articulate their needs
  • Collaborate with different departments like production, sales and marketing to ensure customer satisfaction
  • Study the competition and find ways to improve on their shortcomings
  • Run pilot programs with the product before the final launch, and get customer feedback on it
  • Act as the internal product leader and ensure the final product is perfect
  • Develop case studies for existing and planned product
  • Prepare relevant reports for presentation to the stakeholders
  • Influence pricing decision based on market research and competitive analysis

Qualification and experience of a Product Manager

Here, you can mention the necessary qualifications across education, soft skills, and other areas that the candidate should possess. Some examples are listed below:

  • In-depth technical know-how of the product and the industry
  • Market expertise and a deep understanding of customer mindset
  • A customer-first mindset with experience in conducting market research and competition analysis
  • Proven experience in product management with at least one product launch 
  • Fundamental knowledge of technology with the ability to manage technical teams effectively
  • A keen sense of marketing to execute innovative product marketing strategies
  • Excellent communication and collaboration skills to ensure smooth working with different departments
  • Strong accountability with problem-solving skills
  • A degree in Computer Science or an allied discipline

You can add other qualifications to the Product Manager job description as per the requirement. 

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Written by

Shortlyst Team

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