The recruitment process is certainly not an easy thing for the candidates. Even though many of them have gone through it, many tiring and unpleasant things cannot be avoided. Creating accounts on certain websites, managing files that need to be uploaded, not to mention the slow response from recruiters and the lengthy stages of recruitment that can cause anxiety for candidates. Based on The 2018 Talent Board North American Candidate Experience Benchmark Research Report, the top three reasons candidates withdrew from the recruiting process were their time was disrespected during interviews, poor rapport with recruiters, and the process taking too long.
As we all can see, these things can negatively influence the company’s image, potentially reducing candidates’ interest in joining the company. However, this situation does not receive the attention of the recruiters. Therefore, let’s discuss further what candidate experience means and how to create it.
Candidate Experiences and Its Cycle
Every company has a different hiring cycle, but some of the same patterns are outlined below to make it easier to understand.
- Awareness is important as it is the starting point of the hiring process. During this cycle, candidates will learn how to develop their points of view regarding the company. Social media platforms owned by companies like LinkedIn must improve promotion quality and communication to raise candidate awareness.
- Interest will come right after the awareness of your company also increases in the eyes of the candidate. This is where the strategy to attract top candidates is played. Examples include offering a flexible work system by setting up a working system from anywhere. Employees have started to consider their mental health, so companies that can support this will have a special place for their employees.
- The application process in every company has its way. Typically, recruiters have already selected a candidate they believe will fit the position well.
- Screening and Scheduling are done to determine whether the candidate will be interviewed or not.
- The interview process plays an essential role in the candidate’s experience because, for the first time, the hiring team will communicate face to face, both in person and online.
- Job offers are made to determine whether the company will give the position to a candidate or replace it with another candidate, so this stage must be done carefully.
Ways to Get Excellent Candidate Experience
After knowing the cycle, let’s discuss ways to improve candidate experience and how Shortlyst is here to help your company.
1. Train Your Hiring Team on Best Practices for Effective Communication
Ensuring that the entire hiring team works in the same rhythm so that the hiring process does not take a long time and avoids mistakes that show unprofessionalism during hiring. Shortlyst with built-in CRM features can help you manage and control your team’s hiring activities. Shortlyst’s hiring tool will also alert you to any previous interactions with candidates and any of your team members so that you can avoid making repeated contact and avoiding awkward situations.
2. Track Each Step of The Hiring Process
Evaluating any progress made in the hiring process can help make it better. An easy way to do this is by tracking your and your team’s recruitment activities and candidates’ journey, along with important metrics and conversion rates, with the help of Shortlyst.
3. Offer the Opportunity for Feedback
This opportunity can be used to establish good relations with candidates. It can also be used as material for reflection for companies so that they can continuously improve their hiring processes to be better. Using Shortlyst’s Omnichannel reach out, you can connect to candidates using their preferred contact information, such as email addresses, phone numbers, and social media profiles. You can build and cultivate engagement from within one central hub recruitment suite.
Creating a good candidate experience is not easy, but Shortlyst is here to help your team develop and improve your hiring process. Excellent candidate experience; why not?
