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Social Media Manager Job Description and Roles & Responsibilities Guide

Social Media Manager Job Description

Social Media has taken the world by storm, with the pandemic exponentially adding to the users who use it for personal and professional purposes. Recognizing this, brands are increasingly trying to promote themselves and increase visibility. A key person involved in these efforts is the Social Media Manager. They are responsible for ensuring that the brands put their best foot forward in the digital world. Hence, it is essential to hire the right person; and all of it begins with a perfect Social Media Manager job description.

Job Title of a Social Media Manager

The job title must explicitly mention the seniority and experience required. You can hire a junior, senior, or trainee social media manager. However, ensure that you elaborate on the expected day-to-day tasks in the Social Media Manager job description.

Responsibilities of a Social Media Manager

It is an integral part of a Social Media Manager Job description. You must include all things the person would be responsible for if hired. Include the details of how a typical day would look like.

Some responsibilities of a Social Media Manager you can include in the job description are:

  • Developing a social media strategy and a list of objectives along with the stakeholders involved
  • Assigning responsibilities to different teams or individuals viz content, graphic designing, etc.
  • Keeping a check on the metrics to ensure the social media plan is effective
  • Evaluating performance and effectiveness of social media activities using different tools
  • Preparing reports to present to the stakeholders
  • Researching benchmarks and social media trends
  • Monitoring SEO and other social media metrics

Requirements from a Social Media Manager

Some requirements you can add to a Social Media Manager job description are:

  • Understanding the basics of popular social media
  • Related work experience (if required, especially for senior positions)
  • Creative with excellent language skills
  • Good knowledge of social media metrics, SEO, and keyword research
  • Hands-on experience using web analytics tools like Google Analytics
  • Familiarity with web design, UI, and UX would be an additional plus
  • Knowledge of CMS systems (not mandatory)

A successful social media manager must be clear about a few things:

  • The product or service the company offers and the problem they are trying to solve
  • The company story, including its goals, vision, and objectives
  • The audience profile or the target group
  • Relevant social media trends
  • New technologies, software, and metrics to measure a company’s social media visibility and accomplishment of its objectives
  • Basics of audience engagement

Read more about our 4 recommended methods to enhance your hiring strategy

Besides, a Social Media Manager needs to be bold and experimentative, in addition to being creative. Yet another quality is team spirit, as they would sometimes lead or work alongside a team. You can evaluate the candidate on these criteria or include these in the post-hiring training sessions.

Writing a job description for a Social Media Manager may be easy, but finding someone who checks all the boxes can take time and effort. The AI-enabled sourcing in Shortlyst helps you find the perfect candidate with the help of keywords and filters.

Written by

Shortlyst Team

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