Perhaps the most widely searched-for job is that of a Content Writer. This is in demand as it does not need an office, and people can freelance or work part-time. However, onboarding a writer for your organization can take time, as no specific skills or qualifications are required. Here’s how you can write a content writer job description that covers all bases.
There is no prescribed method to write a JD, but it is advisable to include the following headers:
- Job Title
- Job Summary
- Roles & Responsibilities
- Qualification/Requirements
Job Title of a Content Writer
The job title states the level of expertise required for the job. You could be looking for a Junior writer, who might report to a senior content writer, or you may have a single content writer in the entire marketing team. You must also include the type of content writer you are looking for in the job description- Technical Content Writer, Marketing Content Writer, Blog Writer, Social Media Writer, PR Writer, or Email Writer, among others. Each of these requires a specific set of skills; hence it is essential to include this in the title.
Know the difference between Content Writer vs Copywriter Job Descriptions before proceeding further
Job Summary of a Content Writer
Use this space to introduce your company and the sector to potential applicants. You also need to ask for experience in a particular category or niche as a prerequisite. Lastly, sum up all you are looking for in a candidate – from every day responsibilities to long-term goals. Keep it as short and on-point as possible.
Roles & Responsibilities of a Content Writer
You can include a few responsibilities of a content writer in the job description:
- Devise a content strategy in collaboration with clients and other stakeholders
- Identify gaps in existing content and perform competition analysis
- Prepare a monthly or quarterly content plan as required
- Research topics related to the industry online- from articles, case studies, blogs, and other sources
- Write and edit content pieces and develop marketing collaterals to improve the visibility of the company
- Use Content Management System to prepare drafts and edit, and proofread them
- Review, correct, and send feedback to vendors on content curated by them
- Submit work to editors and revise and incorporate their feedback after their review
- Co-ordinate with graphic designers for designing and the UI designer for uploading content on the website
- Conduct keyword research and use best SEO practices to boost the visibility
- Analyze content performance using tools such as Google Analytics to identify the shortfalls in content and resolve them
Requirements from a Content Writer Role
Although there are no specific requirements or qualifications, you can include the following in the content writer job description:
- Proven work experience in similar or related roles (if the role calls for it)
- Familiarity with web publications and online content
- Hands-on experience with CMSs, e.g., WordPress, etc.
- Excellent language skills- written and verbal
- Ability to work in a team
You can include additional requirements as per the job.
The job description is just the initial phase of recruitment. You then have a challenging path ahead of you- with reach outs, interactions, and negotiations. Make all of this easy with Shortlyst – a perfect assortment of all recruitment tools which leverages AI to give you better results and makes recruitment easy and less time-consuming.
