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Ways to Capture the Interest of Gen Z in Your Company

Ways to Capture the Interest of Gen Z in Your Company

The presence of Gen Z in numerous business roles cannot be ignored. Companies are increasingly turning to Gen Z to replace their previous resources due to their exposure to the digital age. Gen Z possesses the necessary skill set to thrive in an all-digital era, as they are accustomed to using the internet, and smartphones and are even knowledgeable about the current global market. Compared to Millennials, Gen Z prioritizes responsibilities related to their main job, even though both generations are digitally oriented. On the other hand, Millennials tend to focus more on opportunities for long-term careers.

When it comes to professional communication, Gen Z has distinct preferences. They tend to favor email over other forms of communication. Therefore, recruiters must understand these preferences in order to attract the best candidates from this generation. Here are some references to help you secure the Gen Z candidate you desire and avoid losing out to your competitors.

Work Together with Different Campuses to Acquire the Top Candidates

Developing partnerships with top-notch campuses can assist businesses in identifying the most suitable candidates. Students eagerly await job fairs as they seek out companies that align with their aspirations. By collaborating with the campus and making a positive impression, a company can boost its key performance indicators. Additionally, candidates with diverse skill sets can acquire valuable knowledge about the company.

Transform Your Website Career Into an Exciting Journey

Update your site career to attract the attention of Gen Z. Remember that they are a generation born in the digital era. Take advantage of all possible social media to provide information about your company. Gen Z collects information through social media such as Instagram, LinkedIn, and websites. Don’t let them think your company is unattractive because the career site isn’t updated properly.

Use Practical Communications Approach

Consider creating a group or community with your team to share information about your company and not just recruitment details. This approach can prove highly effective in fostering strong communication with Gen Z. Creating a talent community in the hiring process can also be applied when the hiring process takes place. This is so your team can continue providing the latest updates regarding the ongoing hiring status. The accuracy and speed of the information provided will add positive value to the company’s image.

Use Referrals from Employees

It’s a good idea to request your employees to share updates about their work life. This way, you can receive direct information from them, which is usually more reliable than other forms of promotion.

Utilize Technology to Streamline the Hiring Process

When it comes to potential employers, Gen Z considers the hiring system a company uses. Outdated hiring systems can significantly decrease their interest in a company. To enhance the hiring process, it’s imperative to implement modern hiring software that streamlines the process and eliminates the need for manual resume screening. Furthermore, it’s highly recommended to request candidates to submit their applications through an Applicant Tracking System (ATS) as most recruiters are already utilizing this tool. This will significantly expedite the hiring process and make it more efficient.

Upgrade Your Hiring System with Shortlyst

Don’t worry about your company’s hiring process becoming outdated. With Shortlyst as your partner, you can upgrade your system effortlessly. Personalize your messages to candidates and maintain constant communication with them. You can also streamline your communication by using Shortlyst, preventing you from unnecessarily reaching out to the same candidate multiple times. All communication can be easily managed in one place. Whether you need to send, receive, or respond to messages, you can do it all on Shortlyst.

Written by

Shortlyst Team

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