A copywriter is responsible for writing ad copies and other marketing materials. They usually work along with graphic designers to give shape to the marketing collaterals of the company. Hence, they are an integral part of the marketing department. To hire the right candidate as a copywriter you need to be extra careful with the job description; as it will dictate your marketing success.
Job Title of a Copywriter
You can start by mentioning whether you are recruiting for an executive or a junior-level role. In addition, mention any specialization the job may involve including a print or digital copywriter.
Job Summary of a Copywriter
You can then start with the job summary. Try and cover what the job entails in brief. You can mention the expertise and skills required along with a little of the everyday responsibilities. A good Copywriter job description summary can go as below –
Our company is looking for a junior copywriter to create ad copies for social media. An ideal candidate would be creative, skilled, and a good writer with an eye for detail and trends. They should be able to recognize the audience’s pulse and create copies accordingly. If you are interested, submit your CV along with a copywriting portfolio.
Know more about Copywriter vs Content Writer Responsibilities
Responsibilities of a Copywriter
Next, you need to add the responsibilities of the job. These may include day-to-day tasks as well as long-term expectations. Some duties you can include in the job description for a copywriter are listed below.
- Understand the project requirements from the copywriting brief
- Write ad copies for social media and other marketing avenues
- Collaborate with graphic designers, social media execs, and PR professionals for the deliverables
- Conduct research to better reach and engage with the audience
- Create, edit and proofread copies
- Incorporate SEO and optimize copies to maximize the visibility
In addition, you can also include other responsibilities, according to the job requirements.
Requirements from the Copywriter Role
The last thing you need to mention is the qualifications. Here are some requirements for a copywriter you can include in the job description:
- A degree in communications or with marketing as a specialization (or any other as per your requirement)
- Prior experience in working with a similar or related business
- Creative with a mix of humor and wit
- Proficiency in working with Microsoft Suite and design tools
- Understanding of marketing and designing concepts
- Knowledge of SEO best practices to boost the post visibility
- Abreast with all social media developments and have an eye for trends
In addition, they should be well-versed in the ‘social media language’ and understand the audience’s pulse.
Refer to our Ultimate Guide to an Effective Recruitment Process
Once you list the copywriter job description on job portals, it is time to reach out to the interested candidates. Further, candidate engagement post outreach is important to prevent dropout. Shortlyst is a one-of-its-kind platform that allows you to search and interact with candidates in a single place. It also analyzes your hiring effort and provides you necessary metrics to improve your hiring.
